MLM Keys To Success – Writing Google Adwords Ads That Get Big Clicks

Have you tried putting up an ad on Google Adwords (or another similar PPC platform), only to have the results be disappointing (if not outright POOR)? Using Google Adwords and PPC advertising can be one of the big MLM keys to success  for any network marketer. 

To use it effectively, so it makes you money instead of sucking your bank account dry, you need to know the tricks to writing a good Google Adwords ad.  Understand the real objective and strategy behind a Google Adwords ad, and you will be on your way to mastering one of the biggest MLM keys to success.

Let’s talk first about the basic structure of a Google Adwords ad.  There are two things that must be inside any PPC advertisement (including an Adwords ad): a subject line and one or two description lines.

The subject line should be your “big benefit.”  Say it in as few words as possible. 

You will have to be somewhat concise no matter what since Google limits the subject line in an Adwords ad to just 25 characters.  Each description line can only be a maximum of 35 characters.

Before I proceed on, please note that while I am talking specifically about Google Adwords in this article, most other PPC platforms are similar (so you can use what I’m telling you in this article basically for any PPC ad you are writing).

One of the big MLM keys to success in the area of PPC advertising is to write these ads with the two primary objectives in mind.  What are they?  When you write a Google Adwords ad, your primary objectives are: (1) to communicate the primary benefit, and (2) to create urgency to get the click.

You are looking to connect with your target audience and to get the click.  Notice I don’t say “to get the sale.”  That is not your objective with a Google Adwords ad, and understanding this is a major MLM key to success. 

In addition to this, if you are sending people who click on your ad to a page on which you have a “giveaway” (like a free report), MAKE SURE you include this and mention it in your ad somewhere in one of the two description lines. You might mention “free report” or “7 part video series” or whatever is applicable to your giveaway.

Once you understand the right way to write a Google Adwords ad, the next step — and another of the MLM keys to success in the area of PPC advertising — is to remember to ALWAYS test your ads.  Yes, I said ads (plural). 

You want to create and test multiple ads that utilize the same keyword phrase.  I like to test at least fifteen ads that all correspond to one specific keyword phrase.  Testing in general is one of the major MLM keys to success, but is particularly important when it comes to Google Adwords ads. 

When you are testing, remember that what you’re looking for is to maximize the highest click through rate (CTR) in conjunction with the lowest cost per lead.  The only way to decipher this is by testing multiple ads.

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About the Author:
Terry Duff is a well respected home based business training specialist and business builder himself. He has grown several different home based business using the same “underground” techniques that he shares in his highly sought after free reports. To claim your free copy of “How To Create Your First 6 Figure Month In Network Marketing” head on over right now to http://www.RecruitFaster.com – To date, he has helped more than 100,000 home based business owners in more than 30 countries.
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5 Unexpected Reasons Why You Are Not Making Sales Online

Have you ever wondered why you might be generating tons of traffic to your website but its just not converting like you would hope? Well it could have something to do with your checkout process. Enclosed within are the 5 unexpected reasons why you are not making sales online.

No one needs or wants your product. This, as you might imagine is a BIG problem. But it does not stop people in the droves from making this mistake. You might see this happen most in unexplored markets. This is also the reason why you should always question why no one has ever seen your one of a kind product before. Normally you would see stiff competition is a certain market was in true need.

You are offering your product to the wrong people. This happens every day and way too often in my opinion. If your product is a weight loss product, then you should market it to those who are in need of losing weight. The same goes for your copy (your message) and how you drive traffic (people) to see it. If you plan on using traffic generating forums like Pay Per Click, then it would be to your best advantage to be specific about your message, to the right people and only allow your ideal customer see your sales page.

Your price is too high/low. They say defend quality with price and it is true to some extent. But there is a fine line between having a price that is so ridiculous that not a single persona would buy your product. The same could be said about being the least expensive. To be competitive, make sure you have done your homework and market research. If you believe your product to be of greater value that what is currently available, then make an offer price but make it reasonable.

Your check out is confusing. have you ever been confused while processing an order. This is common mistake when people have to scroll down a page, review the wrong total and or sent to another page. Avoid using small text and always try to keep your checkout total and information above the fold.

Technical issues. Believe it or not, we all have this problem from time to time. I remember one time when I sent tons of traffic to a capture page I had with no working opt in box. This posed to problems from me.

1. The customer could not order or leave their information.

2. They could not collect on the offer I had placed in front of them.

The best thing to do after changing anything with your sales funnel is to walk though the whole process yourself. Do it multiple times or even have a new pair of eyes do it. It could save you tons of time and in my case, tons of money.

If you’ve found this article to be of great benefit, consider taking his FREE 8 Day Internet Marketing Boot Camp

 

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About the Author:
Dereck resides in the bright and sunny southern California city of Newbury Park, Thousand Oaks. Dereck has ran and operated many of his own businesses over the past decade. His previous businesses consisted of a DJ company, Commodities broker, personal trainer, holistic nutritionist and now… network gone full blow internet marketer. He currently offers systems and resources to everyone who wishes to do the same.
Anything from Web 2.0, PPC advertising, CPV advertising, branding, email marketing, SEO, Copywriting and article writing.
 
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Heads I Win, Tails You Lose, Trying To Get Ahead In Corporate America

We’ve all heard the phrase the rich get richer, and the poor get poorer. Most of us don’t stand a chance of keeping a corporate job, or any job for that matter, until we retire. Sorry, no gold watch and no retirement fund. But not to worry, you can still count on your social security check, assuming we still have that option when our tome comes.

It’s a no win situation, heads they win and tails you lose. Don’t think that you are any different then the rest of us, we are all in the same boat, heading up the river without a paddle.

Fear not my friend, I shall lead you from your bondage and take you on a journey to a brave new world. A place where people get paid twice as much money if they do twice as much work. A land of opportunity, where you will retire young and always provide for your families needs and still have enough left over to provide for your families wants. Your own business; the more you put into it the more you profit from it. Soon others will be working for you, building their own nest eggs.

In the beginning we take on this process part time. We work full time at our job for our wages, and part time at home working on our fortune. In a year or so we leave our job and start working full time on our fortune. Doesn’t that sound great, waking up each day whenever we want, and go to work for ourselves working on our fortune. This is being done right now by thousands of people, making millions of dollars. It’s called residual income. Let’s use the health care industry as an example. If you sell a dental plan and the product has a good retention level, then that person will keep that plan month after month, and year after year. You will continue to be paid a commission on that plan month after month, and year after year as well. Do the job right once and get paid on it time and time again. There are a few reputable companies out there making a lot of people a lot of money. I know of one company off hand that are seeking 2,000 more people to train for top level positions due to their large expansion. These are people from all walks of lives, so the opportunity is out there. Wouldn’t it be nice to look in your mirror one morning, and see your boss smiling back at you? You have to love that!

YOU’RE GOING TO GET A KICK OUT OF THIS

 

 

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About the Author:
Jay Bartels is considered to be a highly respected source in the Home Business Industry. Jay left his job in corporate America and now works full time from his home. He is a single father raising two precious daughters. Visit Jay at HERE’S THE AMAZING FACTS Feel free to e-mail jay at BOCABOYJAY@aol.com
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